'' Cola Wars - Part 2 '' : The Next Step Action From Coca-Cola

" Coca-Cola Blak is not just a flavor extension. It is a blend of unique coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee like froth when poured. We believe we have created a new category of soft drink - an adult product in a carbonated beverage - and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break " - Marc Mathieu, Vice President Global Brands, The Coca-Cola Company.

The Coca-Cola Company announced that they will launch this brand in January 2006 in France, then will cross the Atlantic Ocean to several countries including the United States. Hope this brand also will reach Malaysia soil (please someone at F&N Coca-Cola Malaysia do something by bring this flavor to Malaysia) at the end.

For me, maybe this is the answer to Pepsi when they introduced "Pepsi Cappuccino" (at world side) or "Pepsi Tarik" in Malaysia or just a new brand when they phase out Vanilla Coke from UK and USA by end of this year (I will come out with this on special note). And I also believed that the keys to the Coca-Cola Company future success in 'Cola Wars ' laying in product innovations.